seo-playbooklisted

# SEO playbook A step-by-step method for getting organic search traffic to a site with no authority yet, plus runnable tools for the parts that can be checked mechanically. Written for someone doing SEO for the first time: every step says what to do, which command verifies it, and when you are allowed to move on. **The core claim:** for a site with low authority, outcomes are decided by *which query you target*, not by how well you write. Head terms belong to large established sites. Everything else here follows from that. ## Start with the roadmap [references/00-roadmap.md](references/00-roadmap.md) is the spine: nine steps from "we have a site and no traffic" to "we know what we are building and why". Do not skip ahead to writing pages — steps 3 and 4 decide the outcome, and everything else is preparation for them or cleanup after them. | Step | What it settles | Detail | |---|---|---| | 1 | Make the site measurable (Search Console) | [00-roadmap](references/00-roadmap.md) | | 2 | Where you actually stand | [01-diagnose](references/01-diagnose.md) | | 3 | What people really search | [02-choose-surface](references/02-choose-surface.md) | | 4 | Which battles you can win | [02-choose-surface](references/02-choose-surface.md) | | 5 | Make the site indexable | [05-technical-checklist](references/05-technical-checklist.md) | | 6 | Pick a page type and write it | [03-page-archetypes](references/03-page-archetypes.md) | | 7 | Publish so it can be found | [04-programmatic](ref