seo-offerlisted

# SEO Offer / Proposal Turn analysis + client context into a **phased, priced, credible offer** that survives procurement scrutiny. ## Step 1 — Read everything first Before writing a line, ingest: the Status-Quo and Potential outputs, any prior audits, call notes/transcripts, previous offers and emails. **Recognising existing work** is the single biggest trust signal — it makes you a partner, not a vendor. Never duplicate analysis the client already paid for; reference and build on it. ## Step 2 — Capture client context - Budget constraints and approval process (who signs off, at what threshold). - Internal resources: team size, in-house vs. agency, dev/digital capacity. - Existing stack: CRM, analytics, ticketing, CMS — the offer must fit their reality. - Stated pain points and goals from the conversations. ## Step 3 — Structure the offer in phases Don't invent a layout — fill in the ready skeleton at [`templates/offer-template.md`](../../../templates/offer-template.md). It already has the phases, pricing table, ROI, milestone plan, KPQ/KPI, terms, assumptions and CTA. For **each** phase give: scope · deliverables · timeline · investment. - **Phase 0 — Setup & data review.** Onboarding, access, explicit recognition of prior work. - **Phase 1 — Audit.** Technical + content SEO; optional SEA assessment. - **Phase 2 — Strategic accompaniment + enablement** (monthly retainer). Roadmap execution, prioritisation, and *teaching the team* — enablement is what makes a re