seo-checklist

# SEO Checklist - Passive Technical Assessment Comprehensive, actionable checklist for passive technical SEO assessment. This skill guides the agent through systematic checks of indexability, metadata quality, structured data, rendering strategy, internal linking, OpenGraph tags, internationalization, and sitemap alignment. --- ## 1. Indexability Check that search engines can discover, crawl, and index all intended pages. ### Parse robots.txt ```bash curl -s "https://DOMAIN/robots.txt" ``` Verify: - **Disallow directives** — identify overly broad rules (e.g., `Disallow: /`) that block the entire site - **Crawl-delay** — note any `Crawl-delay` directives that may slow indexing - **User-agent rules** — check for Googlebot-specific rules that differ from the wildcard `*` agent - **Sitemap reference** — confirm a `Sitemap:` directive is present and points to a valid URL ### Meta robots per URL Using Playwright, check the meta robots tag on each page: ```javascript document.querySelector('meta[name="robots"]')?.content ``` Look for: - `noindex` — page will not appear in search results - `nofollow` — links on the page will not be followed - Detect pages with `noindex` that should be indexed (e.g., product pages, blog posts) ### X-Robots-Tag header ```bash curl -sI "URL" | grep -i "x-robots-tag" ``` The `X-Robots-Tag` HTTP header can override meta robots. Check that it does not conflict with the intended indexing strategy. ### Canonical consistency Using Playwright, ...