go-to-market-strategylisted

## Purpose Produce an elite-tier go-to-market strategy document that identifies the market wedge, selects and scores beachhead segments, designs channel strategy with unit economics, sequences launch phases with gates and kill criteria, positions against competitors, and defines success metrics with explicit failure conditions — a GTM strategy a PM cannot produce unaided. The output is a GTM Strategy Document — not a launch checklist, but a structural argument for how to win the first customers and compound from there. ## When to Use / When NOT to Use **Use this skill when:** - Launching a new product or feature into a market (new or existing) - Entering a new market with an existing product - Pivoting an existing product's GTM motion (e.g., sales-led to product-led) - Evaluating whether a market entry is viable (go/no-go decision) - Designing channel strategy with unit economics constraints - Planning launch sequencing with explicit gates and kill criteria - Assessing launch readiness before committing budget **Do NOT use this skill when:** - You need a competitive analysis without a launch plan (use Competitive Market Analysis skill) - You need a product specification (use Specification Writing skill) - You need to validate a problem exists before solving it (use Problem Framing skill) - You need to run experiments to validate assumptions (use Metric Design & Experimentation skill) - You need a marketing campaign plan (this produces strategy, not execution assets) - The