seo-fundamentalslisted
Install: claude install-skill BenMacDeezy/Orns-Forge
# SEO fundamentals
Scope: seo-fundamentals — meta/OG tags, structured data, and sitemap/robots
for discoverability and correct crawling/sharing. **Duty split with
`core-web-vitals-for-ui`: this skill owns discoverability (can the page be
found, indexed, and correctly represented when shared); `core-web-vitals-for-ui`
owns the performance half (LCP/INP/CLS) that search engines also factor into
ranking — a page can be perfectly discoverable per this skill and still rank
poorly on Core Web Vitals, and vice versa, so treat the two as complementary
checklists, not overlapping ones.**
## 1. Meta tags and Open Graph
- **Every public page needs a unique, accurate `<title>` and
`<meta name="description">`** — these are what search results and most
share previews fall back to when Open Graph tags (below) are absent. A
site-wide default title/description on every page (or worse, none) makes
every page look identical to a crawler and a search results page alike.
- **Open Graph (`og:*`) tags control how a link renders when shared** on
platforms that read them (Slack, Discord, iMessage, most social
platforms) — at minimum set `og:title`, `og:description`, `og:image`,
`og:url`, and `og:type`. Without them, a shared link falls back to
whatever the platform can scrape from `<title>`/`<meta description>`/the
first image, which is inconsistent and often wrong.
- **`og:image` needs an absolute URL** (not relative) and a reasonable fixed
size (1200×630 is the common safe de