social-media-strategylisted

# Social Media Strategy Skill Creates platform-specific social media strategies tailored to Brite's brand voice, ICP segments, and channel strategy. ## Prerequisites **Read `docs/marketing-context.md` first** for foundational brand context — ICP profiles, voice/tone guidelines, competitive positioning, and channel strategy. If the file doesn't exist, warn the user and proceed with reduced context. ## What It Produces A social media strategy document covering: - Platform selection based on ICP segments (which entity's audience is on which platform) - Content pillars aligned with Brite's messaging pillars - Posting cadence and content mix recommendations - Tone adaptation per platform (e.g., LinkedIn for thought leadership, Instagram for portfolio showcases) - Campaign alignment with product milestones ## Voice & Tone All social media content must follow the voice guidelines from `docs/marketing-context.md`: - Premium and polished, never commodity - Outcome-focused (what the client gets, not what Brite does) - "Installations" and "holiday lighting", never "decorations" or "Christmas lights" - Specific proof points over superlatives