proposal-pptlisted

# Proposal PPT > **Core value: the winning thesis and proof logic — *why this proposal should win*. Premium design is the gate that gets the deck read, not the reason it wins. Optimize for the argument first; treat visual quality as a pass/fail gate, not the goal.** Use this skill to turn client briefs, tender files, research, brand materials, budgets, cases, and execution plans into a commercial proposal package: - a deck in the chosen format — `.pptx` (editable), `.html` (web / high-fidelity, works in any runtime), or `.pdf` (email / print) - a same-name presenter script `.md` - a missing-information list when inputs are incomplete The goal is not to decorate information. The goal is to help the client decide why this proposal should win: it understands the business problem, makes a clear judgment, proves execution ability, explains budget boundaries, and controls risk. ## Required Output When creating a proposal, produce both deliverables unless the user explicitly asks for only one: 1. The **deck** — `.pptx`, `.html`, or `.pdf` per the output-format routing in `references/workflow.md` (Stage 0). `.html` is a complete first-class deck and the default when no PPTX backend exists — not a fallback sketch. 2. `*.md` with presenter script. Include presentation logic, slide-by-slide talking points, transition notes, and exact speaker script. Do not put long oral explanation into slide bodies. If the requested format cannot be produced, say so and agree an alternative wit