claude-design-brand-system-setuplisted

# Claude Design Brand System Setup ## When to activate - First time configuring Claude Design for a project or company — no prior design system exists in the tool - Starting a new client project in Claude Design where the client has an existing brand - Design outputs from Claude Design do not match company brand (colors are off, typography is wrong, spacing feels inconsistent) - Team members are getting inconsistent results across sessions because there is no shared starting point ## When NOT to use - One-off prototype that will not be reused or handed off — the setup cost exceeds the value - Exploring a brand-new visual identity where no existing brand exists yet — you are defining the brand, not translating it - Quick throwaway mockup for one-time validation — skip setup and prompt directly ## Instructions ### Step 1: Brand Foundation Before touching colors or typography, give Claude the context that governs all visual decisions. Provide: - Company name and industry - Target audience (be specific — "enterprise procurement managers aged 35-55" is more useful than "B2B") - Three brand personality adjectives (e.g., "precise, approachable, modern" or "bold, playful, energetic") - Tone descriptor: professional / casual / playful / authoritative - Any existing brand statement or positioning line Claude uses this to generate foundational visual principles — the reasoning layer that sits behind every color and spacing choice. When you later ask "does this look right," Cla