conversion-trackinglisted
Set up, audit and verify website conversion tracking, and diagnose why it is missing, broken, or miscounting. Use when the conversion is a form submission, meeting booked, chat, phone call, file download, membership, course or SaaS signup, or purchase, on tools such as Gravity Forms, Contact Form 7, WPForms, Elementor, Typeform, Jotform, Tally, Calendly, HubSpot, Webflow, Wix, Squarespace, WordPress, Shopify, WooCommerce or a custom build; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, Microsoft, Reddit, X, Snapchat, Pinterest or ChatGPT Ads; when a Google Tag Manager tag, trigger, dataLayer event, pixel, enhanced conversions, CAPI or server-side tracking needs building or debugging; or when conversions are missing, doubled, unattributed, junk, mismatched between GA4 and Google Ads, or the tag reads Unverified, Inactive or Misconfigured. Full tool list in references/tool-coverage.md. Do not use for attribution model selection, marketing mix modeling, or mobile app install tracking.
ConversionKit/conversion-tracking · ★ 0 · AI & Automation · score 72
Install: claude install-skill ConversionKit/conversion-tracking
# Conversion Tracking
Set up conversion tracking that provably works, or find out exactly why existing tracking does not. Every recommendation is fitted to what the user runs and where the data needs to go. Every finding says how it was learned. Where a test conversion can safely and lawfully be fired, the job is not done until one demonstrably arrived; where it cannot, say what remains unverified rather than implying it works.
## Where everything is
Load a reference when the task reaches it. Each is part of this skill, split out so the
routing survives a long conversation.
| Task | Load |
|---|---|
| Setting tracking up, step by step | `references/workflow-setup.md` |
| Auditing and verifying, scoring, the report template | `references/workflow-audit.md` |
| Which tool is covered, and what to do when none is | `references/tool-coverage.md` |
| Per-platform setup walkthroughs | `references/setup-google-ads.md`, `setup-ga4.md`, `setup-meta.md`, `setup-other-platforms.md` |
| Google Ads statuses, gclid lifecycle, failure catalogue | `references/google-ads.md` |
| Meta, TikTok, LinkedIn, Microsoft failure catalogues | `references/meta-tiktok-linkedin-microsoft.md` |
| Form mechanics, grep signatures, reading a GTM container | `references/form-mechanics-detection.md` |
| Stores: Shopify, WooCommerce, dedup, refunds, deprecation dates | `references/ecommerce-platforms.md` |
| Why numbers never match, loss magnitudes | `references/discrepancies-environment.md` |
| Container API