docs-seolisted
Install: claude install-skill Docsbook-io/docs-skills
# docs-seo — SEO Analysis for Documentation
An SEO audit that reads a page and guesses what it *ought* to rank for is worth
very little. Google already knows what each page ranks for, at what position,
and how many people saw it and did not click. **Establish that first.** Then
every title and description judgement below is made against a real query at a
real position, and the report becomes a ranked work order instead of a list of
opinions.
## Before you start
Read `metrics/metric-dictionary.json` for the metrics in `metadata.measures`.
Two things there will otherwise make you confidently wrong:
- **Traffic is context, never a verdict.** Crawlers can be the overwhelming
majority of raw pageviews, and behavioural metrics exclude bots while
pageview counts do not. Use traffic to weight the fix queue, not to decide
whether a page is healthy.
- **On-site search CTR and Google's click-through are different numbers.** The
first is readers using the search box inside your docs; the second is the
search engine's result page. Do not quote one as the other — the fixes differ.
## Workflow
1. **Establish the real positions — before reading a single page.** Get the
actual search performance for the docs: average position, impressions,
clicks, and the queries each page already ranks for. What you need out of
this step is a table of *page → the query it ranks for → position →
impressions → clicks*, and specifically the **"worth improving" band —
positions 5-2