meeting-preplisted

# Meeting Prep ## Purpose Turn an upcoming call into a one-page brief the AE can walk in with: who's in the room and what they care about, why this meeting exists, the hypotheses to test, the landmines to avoid, and the single next step you're driving toward. ## Inputs - The meeting (calendar invite, time, title) and who's attending + their roles - The deal's current stage and what you need this meeting to advance - Prior history: last calls, open commitments, objections, what's stalled ## Method 1. **Attendee research.** For each attendee capture: name, title, role in the deal (champion / economic buyer / blocker / influencer / coach), what they've said before, and what they personally win or lose if this deal moves. New face? Note it and the one question that places them. Identify who's missing that *should* be there. 2. **Tight agenda.** 3–5 beats, time-boxed, mapped to a goal. Open with a recap + one-line "here's what I want us to leave with." Don't run a feature tour — run the buyer's decision. 3. **Hypotheses to test.** Write 3–5 falsifiable statements you believe about the deal and the exact question that confirms or kills each (e.g. "Budget sits with the VP, not our champion → ask: 'who signs off on spend at this size?'"). The meeting earns its keep by resolving these. 4. **Landmines / risks to avoid.** Known objections, a competitor in the mix, a stalled commitment, a stakeholder who got burned last time, a price-sensitive buyer. F