prospectinglisted
Install: claude install-skill Doris-Labs/sales-skills
# Prospecting
## Purpose
Turn a vague "go find more pipeline" into a ranked target list: accounts that match
your ICP, scored on fit and intent, ordered by what just happened (the trigger), each
with a one-line "why now" and the persona to open with.
## Inputs
- Your ICP definition (or enough to build one: industry, size, geo, tech, motion)
- What "good" looks like — your best-fit closed-won accounts to pattern-match against
- Any existing account universe (CRM, territory, list) to work or de-dupe against
- How many targets you want and over what window
## Method
1. **Define / sharpen the ICP filter.** Lock the hard filters first — only accounts
that pass *all* of these belong on the list:
- **Firmographic:** industry / vertical, employee count, revenue band, geography.
- **Technographic:** tools they run that imply fit (CRM, CI, data stack, a
competitor's product).
- **Motion:** B2B/B2C, sales-led vs PLG, deal size band you can actually win.
- **Disqualifiers:** sizes/industries/regions you lose in — exclude up front.
Anchor each filter to evidence from won deals, not opinion.
2. **Score each account: Fit × Intent.** Two independent axes, then combine.
- **Fit (0–5)** — how closely the account resembles your won-deal profile:
`5` near-twin of a won account · `3` ICP match, no proof yet · `0` fails a hard filter (drop).
- **Intent (0–5)** — observable buying signals, weighted by recency:
hiring for the pain you solve, leadership cha