sequence-writinglisted

# Sequence Writing ## Purpose Turn a target persona and a reason-to-reach-out into a complete multi-touch cadence: the right channel mix, the right spacing, a different angle on every touch, and a breakup that creates urgency — so the prospect hears a campaign, not eight copies of the same email. ## Inputs - Who you're reaching (persona, role, company, segment) - The trigger or reason to reach out (event, pain, mutual deal context) - Channels available (email, phone, LinkedIn) and how aggressive the motion can be - Any known personalization hooks (recent meeting, prior deal, shared connection) ## Method A sequence is a story told across touches. The unit of design is the *touch* — each one has a channel, a time, and a single angle. Two rules govern the whole thing. **The value-per-touch rule:** every touch must add something the prospect didn't have before — a new insight, a different proof point, a relevant resource, a question they haven't been asked. "Just bumping this" / "circling back" / "did you see my email" are not touches; they are noise that trains the prospect to ignore you. If a touch has no new angle, delete it. **Channel mix:** alternate channels so you're not a single muted inbox thread. Email carries the substance; phone creates a live moment; LinkedIn warms and humanizes. A multi-threaded prospect who has seen you in three places replies more than one hit eight times in the same place. **Concrete cadence (8 touches over ~18 business days):** | # | Day