outreachlisted

# Draft Outreach Writes personalized outreach that earns a conversation. Not a sale. A door opened. ## Before starting 1. Fetch the company voice guide from the Ellypsis gateway (once per session — skip if already in context) — positioning law, credibility lines, and real examples. Never draft without it. 2. **Determine if there's existing CRM history.** Follow-ups, re-engagements, and task-sourced outreach all imply prior context — fetch the CRM pack and run its Complete CRM Lookup before drafting: timeline, previous correspondence, [AI: SIA] notes. Without it you draft blind and risk repeating or contradicting prior outreach. Cold outreach with research fresh in this session needs no lookup. 3. Ask who is sending — it shapes the credibility line, never a signature. 4. Pull specific triggers, projects, and details from research or CRM notes. No concrete specifics, no draft. ## The shape of a message Personal intro with credibility → their specific context from research → what's relevant to them, ordered by relevance → a soft ask → a redirect request when relevant ("if you're not the right contact…"). This is a shape, not a template — the research determines what leads, what's emphasized, what's left out. The voice guide carries the sender-specific credibility lines and real examples. | Type | Words | |------|-------| | Intro | 100–180 | | Follow-up | 50–80 | | LinkedIn | 30–70 | Ceilings, not targets — a busy operator triages email in seconds, and a message past its c