analytics-insightslisted

# Analytics & Insights ## When to Use This Skill Activate this module when the user's request involves any of the following: - **KPI Frameworks**: Defining the right metrics and success measures for a business model, campaign, or channel - **Performance Reporting**: Building weekly, monthly, quarterly, or campaign-specific reporting templates - **Anomaly Investigation**: Diagnosing sudden drops or spikes in traffic, conversions, or other metrics - **Competitive Intelligence**: Analyzing competitor strategies, share of voice, positioning, and performance - **Attribution Modeling**: Determining how credit for conversions is assigned across marketing touchpoints - **Marketing Mix Modeling (MMM)**: Estimating the impact of each marketing channel on overall business outcomes - **Incrementality Testing**: Designing experiments to measure the true causal impact of marketing activities - **Dark Social Measurement**: Tracking and attributing traffic from private sharing channels (DMs, Slack, email forwards) - **Privacy-First Measurement**: Adapting measurement strategies for a cookieless, privacy-regulated environment - **Dashboard Design**: Structuring dashboards for different stakeholder audiences **Trigger phrases**: "KPIs," "metrics," "reporting," "dashboard," "why did traffic drop," "anomaly," "competitor analysis," "competitive intelligence," "attribution," "marketing mix model," "MMM," "incrementality," "lift test," "dark social," "cookieless," "privacy-first," "ROAS," "ROI