← ClaudeAtlas

attribution-reportlisted

Use when the user needs multi-touch attribution analysis — first-touch, last-touch, linear, time-decay, or position-based attribution models with revenue allocation across channels and campaigns.
Faiz07yo/digital-marketing-pro · ★ 3 · AI & Automation · score 76
Install: claude install-skill Faiz07yo/digital-marketing-pro
# /dm:attribution-report ## Purpose Generate multi-touch attribution analysis showing how different marketing channels and campaigns contribute to conversions. Compare multiple attribution models side-by-side, allocate revenue across touchpoints, and provide actionable budget reallocation recommendations based on true channel contribution. This command moves beyond simplistic last-click attribution to reveal the full customer journey — identifying which channels drive awareness, which nurture consideration, and which close conversions — so marketing budgets can be allocated based on actual contribution rather than positional bias. ## Input Required The user must provide (or will be prompted for): - **Attribution models to compare**: Two or more models to run side-by-side — `first-touch` (100% credit to the first interaction that initiated the journey), `last-touch` (100% credit to the final interaction before conversion), `linear` (equal credit distributed across all touchpoints), `time-decay` (exponentially more credit to touchpoints closer to conversion, with configurable half-life — default 7 days), `position-based` (40% to first touch, 40% to last touch, 20% distributed across middle interactions), or `data-driven` (algorithmic allocation based on conversion path patterns and counterfactual analysis). At least two models should be compared to reveal attribution bias - **Conversion events to attribute**: The conversion actions to analyze — `purchases` (completed trans