content-brieflisted

# /dm:content-brief ## Purpose Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications. ## Input Required The user must provide (or will be prompted for): - **Topic or working title**: What the content is about - **Content type**: Blog post, landing page, pillar page, guide, whitepaper, etc. - **Target keyword(s)**: Primary keyword or topic cluster (or ask for research) - **Target audience**: Who this content is for - **Funnel stage**: Awareness, consideration, or decision - **Competitive URLs**: Optional — existing content to outperform ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. 2. Research keyword landscape: primary keyword, secondary keywords, related questions 3. Analyze top-ranking