marketing-crolisted

# Conversion Rate Optimization Audit Audit a landing page or offer for conversion elements: attention, interest, desire, action, objection handling, social proof, scarcity and trust. Produces a **0-100 score**, an **A-F grade**, and **prioritized recommendations**. ## Prerequisites ```bash pip install -r requirements.txt ``` (Or, if the repo is installed as a package: `pip install -e .`) ## Procedure 1. **Run the audit** on the page copy: ```bash python -m marketing_kit.cli cro "<page copy>" --format json ``` For full pages, save the text and use `--file page.txt`. 2. **Read the output.** `score` is the CRO score; `details` shows which of the AIDA stages and persuasion signals are present (`attention_hook`, `interest_bullets`, `desire`, `cta_signals`, `objection_handlers`, `social_proof`, `scarcity`, `trust_signals`). 3. **Summarize for the user**, ranked highest-severity first: - Which AIDA stages are missing or weak. - Which persuasion signals (guarantee, proof, urgency, trust) are absent. - The concrete fix for each gap. 4. **Offer to apply fixes:** - Rewrite the headline/hook (attention). - Add 3-5 benefit bullets (interest). - Add a guarantee, testimonial, deadline, and security note near the CTA. 5. **Re-run the audit** after changes to confirm the score improved. ## Notes - The engine scores text, not layout. Mention button placement and page speed as layout-level advice alongside the text findings. - For the wordi