b2b-marketing-playbook

## 📦 Install ```bash clawhub install b2b-marketing-playbook ``` **What you get after installing:** - LinkedIn content cadence + DM-to-demo conversion sequences - Cold email templates with personalization formulas and follow-up timing - ABM targeting framework with pipeline velocity and CAC benchmarks --- # B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline > 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md) Three proven channels woven into one repeatable pipeline for B2B SaaS. - **LinkedIn engine**: Content cadence, engagement pods, and DM-to-demo flow - **Cold email sequences**: Subject lines, personalization, and follow-up timing - **Webinar funnel**: Topic selection, promotion, and post-webinar nurture - **ABM layer**: Account-based targeting for enterprise deals - **Metrics dashboard**: Pipeline velocity, SQL rate, and CAC benchmarks ## Enterprise Deal Mechanics (added 2026) Marketing gets the meeting; these rules get the money. Distilled from a multi-agent OSS commercialization retrospective: **Cash structure** - Stage private-deployment payments **3:4:3** (or 4:4:2): tranche one when the first features go live, two at full deployment, the final slice after 3–6 months of operations. - **30% due the day the contract is signed** — no exceptions. Write a **0.5%-per-day late penalty** into the contract text itself. - Retain leverage: keep 1–2 features running on in...