developer-marketing-playbook

# Developer Marketing Playbook — DevRel, Docs & Community Funnels > 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md) ## 📦 Install ```bash clawhub install developer-marketing-playbook ``` **What you get after installing:** - Developer community building playbook (Discord/Slack/GitHub Discussions) - Technical content strategy for developer audiences - DevRel metrics framework (awareness → adoption → advocacy) --- Engineers don't respond to traditional marketing. Here's what actually works. - **DevRel program design**: Roles, metrics, and activities that drive adoption - **Docs as growth engine**: How great documentation becomes your best acquisition channel - **API experience**: DX improvements that reduce time-to-first-API-call - **Community funnels**: Discord/Slack → contributor → champion → customer pipeline - **Hackathon ROI**: When hackathons work, how to run them, and measuring impact ## Developer acquisition operating system ### Stage 1 — reconstruct category history Use Wayback snapshots for the competitor's first site, beta site and first major launch. For each stage record positioning, page depth, use cases, navigation/pricing changes, and when SEO/community investment began. This prevents copying a mature competitor's current channel mix into a zero-to-one product. ### Stage 2 — benchmark the best channel operator Do not benchmark every channel against the same competi...