gingiris-launch

# Product Launch — GTM Strategy & Product Hunt #1 Playbook > Case-number and citation boundaries: `references/podcast-evidence.md`. > 🌍 **Language / 语言**: [English](#english-version) | [中文](#中文版) ## 产品类型分岔：先选你的路径 **你的产品主要用户是谁？** ### 路径 A：开发者 / maker（默认） → Product Hunt + GitHub + HN + dev 社区 → 继续阅读下面的 Launch SOP ### 路径 B：普通消费者（学生/上班族/游戏玩家等） → App Store + 垂类社区种子 + 内容获客 → **跳过 Product Hunt**（受众错配，ROI 极低） → 冷启动渠道：Reddit 垂类 / 小红书 / TikTok / Quora / 知乎 → 免费产品当钉子（PLG）：先拿到前 100 个真实用户再放量 → 前 100 用户 SOP：在目标社区找近期抒怨同类问题的人 → 私信邀请免费试用 → 用户访谈固化 PMF ### 路径 C：B2B 决策者 → LinkedIn 精准建联 + 行业媒体 + HARO → 继续阅读下面的 Launch SOP，重点看 B2B 部分 --- A launch is a *sequence*, not an event. The teams that win Product Hunt rarely have the best product that day — they have the best **timing, comment cadence, and pre-seeded audience**. This playbook is the 14-day operating timeline distilled from 30+ #1 daily launches. --- ## English Version ### The 14-day timeline | Window | What you do | |:---|:---| | **T-14 — Prep** | Landing page, pricing, FAQ all live. ≥100 early users + email list. Pick **one** hunter. 3 gallery images + one 30-second demo video ready. | | **T-7 to T-2 — Warm-up** | Post a "we're launching, AMA" in the PH discussion board. Tease on X / LinkedIn / Reddit **without linking the launch page** (don't leak the traffic). Greet your list. Confirm hunter timezone + **00:01 PST** post time. | | **T-1 — Final check** | Lock every asset. Draft the first comment (<500 words). Prepare 10 FAQ ...