go-to-market-playbook

## ⚠️ 区分 B2B 与 2C 本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。 --- ## 📦 Install ```bash clawhub install go-to-market-playbook ``` **What you get after installing:** - Positioning canvas and ICP worksheet you can fill in for any product launch - Channel-market fit matrix matching distribution to your buyer journey - Competitive battle cards and objection-handling messaging framework --- # Go-to-Market Strategy Template — B2B & B2C Launch Planning > 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md) A structured GTM template you can fill in for any product launch — B2B or B2C. - **Positioning canvas**: Define your category, differentiator, and value prop - **ICP worksheet**: Identify and prioritize your ideal customer profiles - **Messaging framework**: Headlines, elevator pitches, and objection handling - **Channel-market fit**: Match distribution channels to your buyer journey - **Competitive analysis**: Battle cards and positioning against alternatives ## Channel Sequencing by Revenue Stage (2026 consulting data) Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash: | ARR stage | What unlocks | Discipline | |---|---|---| | Pre-revenue | Founder network, warm intros | First ...