content-social-enginelisted

# Content & Social Engine Helps an Australian small business decide what content to make, turn each piece into ready-to-post social updates, and never run out of ideas. Three parts — **Decide → Post → Refill** — built for owners and small teams, not full-time content departments. ## How to use this skill Get just enough context first (one or two questions, then work): - What does the business do, and who is the ideal customer? - Which platforms do they actually use, and how much time per week can they give it? - What's the goal — local awareness, leads, or authority? Then move through the three parts. Aim for a realistic plan a busy owner can sustain — a little, consistently — not a content calendar that collapses in week two. --- ## Part 1 — Decide what to make ### Searchable vs shareable Every piece should be **searchable** (captures people already looking — the foundation), **shareable** (creates demand and spreads), or both. Prioritise searchable first if you have a website; lead with shareable on social-first businesses. ### Content pillars (pick 3-5) The handful of themes the business will become known for. Find them from: - **What you solve** — the problems your product/service fixes. - **What customers ask** — the questions in enquiries, DMs, and at the counter. - **What people search** — topics with real demand in your niche. - **Where rivals are thin** — angles competitors miss. A useful small-business mix: Educational (how-tos, tips) ~35%, Behind-the-scene