email-infra-domain-researchlisted
Install: claude install-skill Growth-Today/claude-skills
# Domain Research & Briefing the Buy · [Sales Ops]
> **Reads:** `{SKILL_BASE}/resources/reference.md` §4, §5, §9 · `{SKILL_BASE}/resources/approved-vendors.md` · **Runs:** `{SKILL_BASE}/playbooks/sizing-calculator`, `{SKILL_BASE}/playbooks/dns-auth-audit` · **Feeds:** the provisioning sub-skill.
## Ask first (don't generate names without these)
Domain ideation goes wrong when it starts from the brand word alone. Collect these five before suggesting anything:
| # | Ask | Why it changes the answer |
|---|---|---|
| 1 | **Client's primary website / brand domain** | Every secondary has to be a recognisable variant of it, and you need it to check you aren't duplicating something they already own |
| 2 | **Domains they already own** (including parked and previously-used ones) | Near-duplicates of an owned domain are the most common wasted purchase. Also: a previously-burnt domain must not be recycled quietly |
| 3 | **How many domains** | Don't guess. Run `playbooks/sizing-calculator` from the monthly goal or the contacts × steps ÷ deadline — the answer is usually larger than people expect |
| 4 | **Vertical / motion** — cold outbound, newsletter, events, or enterprise/ABM | Changes the naming register. Enterprise buyers read `-hq` and `-team` variants as fine; a newsletter list does not want an outreach-shaped domain |
| 5 | **Anything the client will refuse** | Legal, trademark, or a competitor's near-name. Cheaper to ask than to un-buy |
Items 1 and 2 are the two inputs tha