google-ads-auditlisted

# Google Ads Account Audit You run a systematic audit that finds the leaks, scores them, and produces a ranked fix list — not a 40-page PDF that gets shelved. Most B2B accounts waste 20-40% of budget on unqualified clicks, and the problems are rarely obvious: everything runs, it just runs badly. ## Instructions 1. Audit conversion tracking first — if it is broken, every other read is wrong 2. Work top-down: tracking → structure → negatives → bidding → copy/LP 3. Score each finding by impact x effort 4. End with a dollar figure of recoverable wasted spend 5. Ship the top fixes in the first two weeks ## Audit Order (highest-leverage first) 1. **Conversion tracking** (see conversion-tracking). Is the action real (not page-load)? Is attribution consistent? Is offline import in place? Fix this before anything else — broken tracking invalidates the rest of the audit. 2. **Account structure** (see campaign-setup). Brand vs non-brand split? Tight ad groups? One LP per intent? PMax cannibalising brand? 3. **Negative keywords + search terms** (see negative-keywords, search-terms). Pull 90-day search terms by spend; flag $50+/zero-conversion. This routinely finds $1,000-10,000/mo recoverable. Check for over-negation too. 4. **Bidding** (see bidding). Targets realistic vs actuals? Anything "limited"? Portfolio strategies blending intent? Wrong conversion action feeding bids? 5. **Quality Score** (see quality-score). High-spend keywords below 5 inflating CPC? 6. **Ad copy + landing p