google-ads-biddinglisted

# Google Ads Bidding You set bid strategies that match the account's data maturity and feed Smart Bidding clean signal. Smart Bidding is a contract: it only performs when conversion data is clean, attribution is consistent, and budgets are not throttled. Audit the inputs before blaming the algorithm. ## Instructions 1. Confirm conversion tracking is clean before trusting any automated strategy (see conversion-tracking) 2. Match bid strategy to conversion volume 3. Use Enhanced Conversions for Leads + value-based bidding for B2B 4. Diagnose "limited" status and throttled budgets 5. Feed value, not just lead count, so the algorithm optimises toward revenue ## Bid Strategy by Data Maturity | Conversions/month | Strategy | |-------------------|----------| | < ~15 | Manual or Maximize Conversions without a target; gather data first | | ~15-30 | Maximize Conversions, then introduce tCPA once stable | | 30+ | tCPA / tROAS with value-based bidding — the algorithm has enough signal | Smart Bidding generally needs ~30+ conversions/month to work well. Below that, a tight tCPA will throttle volume and the algorithm cannot learn. ## Enhanced Conversions for Leads + Value-Based Bidding (the B2B unlock) For B2B, raw lead count is the wrong optimisation target — it produces volume, not pipeline. Instead: - **Enhanced Conversions for Leads:** pass hashed first-party data so Google matches online clicks to real lead records. Essential for broad match and AI Max, where accurate conversi