google-ads-conversion-trackinglisted

# Google Ads Conversion Tracking This is the first thing to check in any account and the highest-priority fix. If tracking is wrong, every bid, every negative, every optimisation decision downstream is made on garbage data. Most B2B companies track the wrong thing. ## Instructions 1. Verify the conversion action is the real outcome, not a proxy 2. Confirm data-driven attribution is active 3. Set up Enhanced Conversions for Leads (hashed first-party data) 4. Import offline conversions so the algorithm optimises to pipeline, not form-fills 5. Only after tracking is clean, trust any automated bidding ## Why Most B2B Tracking Is Wrong - **Tracking a proxy, not the outcome.** Counting all form-fills (including spam, students, job seekers) optimises toward volume, not pipeline. Worse: accounts that fire the conversion on **page load** instead of form submit are optimising toward "someone landed on the thank-you URL", which is meaningless. - **No offline data.** The real conversion in B2B happens off-platform: SQL, opportunity, closed-won. If Google only sees the form-fill, it optimises for cheap leads, not revenue. - **Inconsistent attribution.** Comparing last-click history to data-driven present creates false reads. ## The Fix (in order) 1. **Audit the conversion action.** Confirm it fires on the real action (form submit / demo booked), not page load. If tracking is broken, fix this before touching anything else — it is the highest-priority item in any audit. 2. **Enhanced