google-ads-quality-scorelisted

# Google Ads Quality Score Quality Score is Google's relevance signal, and it directly sets what you pay per click. Low QS on high-spend keywords means you are overpaying on every auction you enter for them. ## Instructions 1. Sort keywords by Quality Score, filter to high-spend 2. Triage the high-spend / low-QS keywords first — that is where the money is 3. Diagnose which of the three components is weak 4. Fix with relevance: tighter ad groups, message match, better landing pages 5. Ignore QS on low-volume long-tail where it barely affects spend ## Where to Focus - Sort keywords by Quality Score, focus on **high-spend keywords scoring below 5**. These are the ones quietly inflating CPC. - Do **not** chase QS on low-volume long-tail keywords — there it has minimal impact on total spend and is a distraction. ## The Three Components | Component | What it measures | Lever | |-----------|------------------|-------| | Expected CTR | Will people click this ad for this query | Tighter ad-to-keyword relevance, stronger headline (see ad-copy) | | Ad relevance | Does the ad match the keyword intent | Tightly themed ad groups (5-15 keywords, single intent); ad copy mentions the keyword intent | | Landing page experience | Does the page deliver what the ad promised | Message-matched, fast, dedicated landing page — never the homepage | ## The Fix Is Almost Always Structure Low QS usually traces back to: - **Loose ad groups** — 30 unrelated keywords sharing one ad. Split into tigh