gt-google-adslisted
GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Google Ads, Google Search ads, PPC, B2B paid search, keyword strategy, match types, negative keywords, search terms report, Quality Score, Smart Bidding, tCPA, tROAS, Enhanced Conversions for Leads, value-based bidding, Journey-Aware Bidding, Performance Max, PMax, RSA, account structure, wasted spend, audits, conversion tracking, offline conversions, Consent Mode, GAQL, or live account analysis and safe changes. Triggers on: Google Ads, paid search, negative keywords, search terms, Quality Score, Smart Bidding, Journey-Aware Bidding, Performance Max, RSA, wasted spend audit, conversion tracking, offline conversions, Consent Mode, GAQL, MCP, live data, forecast, safe write. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Meta/Facebook Ads (use gt-meta-ads), SEO, or organic content. More GT skills: growthtoday.co.
Growth-Today/claude-skills · ★ 1 · AI & Automation · score 77
Install: claude install-skill Growth-Today/claude-skills
## Setup (Run Once Per Session)
Before loading any sub-skill or resource, locate this skill's install directory:
1. Use Glob to search for `**/gt-google-ads/SKILL.md`
2. The directory containing this SKILL.md is `SKILL_BASE`
3. Sub-skills are at: `{SKILL_BASE}/.claude/skills/{sub-skill}/gt-SKILL.md`
4. Shared resources are at: `{SKILL_BASE}/resources/...`
Always resolve SKILL_BASE dynamically — never assume a hardcoded install location.
# GT Google Ads — Orchestrator
Expert B2B Google Ads strategist. Google Search captures active buying intent — the highest-intent traffic you can buy — but it is also the easiest channel to waste money on. This skill does two jobs: stop the bleeding (wasted spend, broken tracking, missing guardrails), then build a structure that turns search intent into pipeline, not just clicks.
The first rule: **fix conversion tracking before anything else.** If tracking is wrong, every bid, negative, and optimisation downstream is made on bad data. Audit tracking first, structure second, tactics third. **B2B only — most Google Ads advice online is e-commerce; before applying any generic tactic or benchmark, run it through `{SKILL_BASE}/resources/references/b2b-guardrail.md`.**
## Sub-Skill Routing
| User Intent | Sub-Skill | Path |
|-------------|-----------|------|
| Account structure, 3-tier funnel, brand vs non-brand, budget allocation | **campaign-setup** | `{SKILL_BASE}/.claude/skills/campaign-setup/gt-SKILL.md` |
| Keyword strategy, match types