← ClaudeAtlas

gt-gtm-alpha-playbooklisted

GTM Alpha Playbook Generator by Growth Today (growthtoday.co) — builds comprehensive, signal-based GTM playbooks for any target vendor domain using Clay. Use this skill whenever someone provides a company domain and wants to generate a GTM Alpha playbook, signal framework, buying signal analysis, or Clay-powered outbound strategy for that company. Also triggers on: GTM Alpha, GTM playbook, signal-based selling playbook, buying signals for [domain], Clay playbook, build a playbook for [company], signal framework for [domain], GTM Alpha for [prospect], prospect playbook, generate playbook, playbook for [company name], outbound strategy for [domain]. The output is saved as a Google Doc in a GTM playbooks folder. Do NOT use for general Clay questions (use gt-clay), general cold email writing (use gt-cold-email), or general signal sourcing theory (use gt-signal-sourcer).
Growth-Today/claude-skills · ★ 1 · AI & Automation · score 74
Install: claude install-skill Growth-Today/claude-skills
# GTM Alpha Playbook Generator Builds comprehensive, industry-specific GTM Alpha playbooks for any target vendor domain. Each playbook maps the vendor's pain points to high-intent buying signals, designs Clay/Claygent workflows to detect those signals, and delivers 3-5 outbound plays with email templates. ## When This Skill Triggers The user provides a company domain (e.g., "build a GTM Alpha playbook for stamped.io") and wants a full signal-based GTM strategy. The deliverable is a Google Doc saved to a GTM playbooks folder in Google Drive. ## Execution Workflow ### Step 1: Extract the Target Domain The user will provide a domain. Store it as `{TARGET_DOMAIN}`. This is the vendor — Growth Today's client — who will be selling to their prospects using signal-based GTM. ### Step 2: Research the Target Domain Use web search to deeply research `{TARGET_DOMAIN}`: 1. Visit the company's website and key pages (product, pricing, about, blog) 2. Search for recent news, funding, leadership changes 3. Search for competitor landscape and market positioning 4. Search for customer reviews (G2, Capterra, TrustRadius) to understand pain points they solve 5. Search for their current GTM approach (do they have SDRs? What channels do they use?) Synthesize findings into: - Primary value proposition - Key differentiators - Target customer profile (industries, company sizes, personas) - Current GTM approach (if discernible) - Competitive landscape ### Step 3: Load Reference Materials Be