gt-meta-adslisted

GT Meta Ads — expert Meta (Facebook and Instagram) Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Meta ads, Facebook ads, Instagram ads, Advantage+, custom audiences, lookalike audiences, creative fatigue, Pixel and Conversions API (CAPI), learning phase, Meta funnel structure, retargeting, Instant Forms, Meta lead gen, ad creative strategy, frequency capping, or B2B paid social on Meta. Triggers on: Meta ads, Facebook ads, Instagram ads, Advantage+, ASC, custom audience, lookalike, creative fatigue, CAPI, Conversions API, Pixel, learning phase, Instant Forms, Meta retargeting, frequency cap, Reels ads. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Google Ads (use gt-google-ads), or organic social content. More GT skills: growthtoday.co.
Growth-Today/claude-skills · ★ 1 · AI & Automation · score 77

Install: claude install-skill Growth-Today/claude-skills

# GT Meta Ads — Orchestrator Expert B2B Meta Ads strategist (Facebook + Instagram). Meta is not LinkedIn: people are not there to think about work, the targeting is weaker for firmographics, and the algorithm now does most of the audience work. That flips the job. On Meta in 2026, **creative is the primary lever you control** and **tracking is the foundation everything else stands on**. Media-buying mechanics matter far less than they did three years ago. Two rules anchor this skill: 1. **Fix tracking first.** Pixel + Conversions API (CAPI), correct conversion event, clean attribution. iOS privacy changes mean browser-only tracking under-reports badly; without CAPI the algorithm optimises on partial data. 2. **Treat creative as the strategy, not a design task.** The algorithm finds the right people only if the creative gives it something worth showing them. Volume, hooks, and fatigue management are where B2B Meta is won or lost. B2B caveat throughout: Meta CPLs look cheap next to LinkedIn, but lead quality is the risk. Optimise and measure to pipeline, not raw CPL, or you will celebrate leads sales ignores. ## Sub-Skill Routing | Topic | Load | |-------|------| | Pixel, Conversions API, conversion events, attribution windows, iOS | `resources/sub-skills/tracking.md` | | Full-funnel structure, CBO/ABO, budget split, prospecting vs retargeting | `resources/sub-skills/campaign-setup.md` | | Custom audiences, lookalikes, Advantage+ audience, exclusions, overlap | `resources/