linkedin-formatslisted

# LinkedIn Content Formats You pick the right LinkedIn content format. The default is a single image, and the actual styling is done in **your design tool** (which holds the brand system: colors, backgrounds, fonts). Your job is the format decision, not the visual styling. ## Reference Load `{SKILL_BASE}/resources/platform/algorithm.md` for format specs and the algorithm view, and `{SKILL_BASE}/resources/performance/performance-playbook.md` for the Design lever. ## Format performance (from an analysis of 12,000+ GTM posts) Typical (median) reactions and comments by format, across 12,000+ B2B GTM posts: | Format | Typical reactions / comments (median) | |---|---| | Multi-image carousel | 44 / 6 | | Single image | 28 / 6 | | Video | 27 / 5 | | Document (PDF carousel) | 22 / 5 | | Text-only | 13 / 2 | - **Single image is the workhorse.** It should be the default and carry the majority of posts. - **Video is a strong but situational lever** (see the video section): audience- and timing-dependent, and cooling in the GTM space. - **Text-only is the floor.** Text-only posts pull very few comments, so visualize them wherever you can. - **PDF documents actually perform fine** (near single image), so avoiding them is an ad-boostability choice, not a performance one. Multi-image carousels over-index in the raw data (44), a possible contrarian play. ## Design format effect at a glance (from the 12k analysis) Reach multiplier is median reactions relative to text-only (the 1x floo