design-guaranteelisted

# /design-guarantee — Risk-Reversal Architecture > **Purpose.** Design the guarantee that anchors the offer — the specific, measurable, time-bound promise that flips the buyer's risk calculus. The guarantee is the single highest-leverage element of the offer doc: it is the only line on the page that *spends* the operator's confidence in exchange for closing the deal. Most LinkedIn agencies skip it, hide it behind weasel language ("satisfaction guaranteed"), or ship one too strong for their case-study density and absorb refunds they can't afford. This skill picks the right tier, sets honest mechanics, and writes copy that survives the close + the post-mortem. > > **Bar.** A B2B founder reading the guarantee section should be able to (a) name what triggers it, (b) name what they receive when it triggers, (c) name what disqualifies them from triggering it, and (d) feel the operator stands behind it without strain. If the founder reads it and shrugs, the guarantee is wrong. If the founder reads it and the operator's stomach drops, the guarantee is wrong in the other direction. Calibrated correctly, both sides feel the guarantee is *fair* — that is the signal. ## When to invoke - New retainer offer or new program offer being designed (always invoked from `/design-retainer-offer` Step 6 or `/design-program-offer` Step 6) - Existing offer's close rate has degraded ≥15% over a quarter and the diagnostic traces to risk-perception (not transformation specificity) - Case-study densit