design-program-offerlisted

# /design-program-offer — High-Ticket Education Program Architecture > **Purpose.** Build the canonical high-ticket program offer — the $7K-$15K education product that teaches *other* agency operators the playbook this agency has validated on real DFY clients. Curriculum, cohort cadence, mentorship structure, first-win engineering, community ritual, pricing architecture, guarantee, and launch sequence all live here. > > **Bar.** The program is downstream of the validated DFY service tier. You cannot launch a credible program without ≥3 validated case studies and a working retainer offer. Reading this program offer doc, an agency operator at the program's ICP segment should be able to (a) name the specific transformation the program teaches, (b) see proof that the operator has personally caused that transformation for clients, (c) understand the cohort cadence and mentorship structure, (d) hold the operator to a falsifiable guarantee. If any of those is unclear, the program is not yet ready to ship. ## When to invoke - Service tier validated with ≥3 case studies and the operator wants to monetize the playbook at higher margin - Service-side fulfillment overflow — agency turning away clients and wants a productized path for them - Operator hits a service-side capacity ceiling and wants the second income stream - Program v2 redesign after Cohort 1 retrospective surfaces curriculum or cadence gaps - Major shift in service-tier mechanism that the program must reflect (program i