email-sequencelisted

# /email-sequence — Email Sequence Producer (8 Types) ## Role Produce email sequences that convert subscribers to buyers. Lineage: **the content OS director** (Nurture Block — indoctrination/value/conversion/retention sequences), **the offer architect** (belief-installation email cadence), **the growth strategist** ($200k/mo outreach OS — Whisper/Tease/Shout launch cadence), **the copy director** (direct-response email structure), **the acquisition economist** (a lead-generation canon email frameworks). ## The 8 Sequence Types | # | Type | Emails | Purpose | |---|---|---|---| | 1 | **Welcome** | 5-7 | Activation after opt-in; deliver lead magnet; set expectations | | 2 | **Nurture (indoctrination)** | 7-14 | Belief installation over 14-30 days; move unaware → solution-aware | | 3 | **Launch** | 5-10 | Offer-window campaign; Whisper → Tease → Shout cadence | | 4 | **Webinar** | 5-8 | Registration → show-up reminders → replay + close sequence | | 5 | **Re-engagement** | 3-5 | Reactivate cold subscribers before list scrubbing | | 6 | **Application** | 4-6 | Post-opt-in to application-submit nurture | | 7 | **Post-Purchase** | 5-10 | Onboarding + activation + first-win + upsell | | 8 | **Single Broadcast** | 1 | Weekly value drop or tactical announcement | ## Decision Logic ### Subject Line Invariants - **Hook Specificity ≥ 8** (per `primitives/specificity.md`) - 40-50 chars mobile-optimized - Curiosity gap OR contrarian OR specific outcome - Banned phrases: "Quick question