lead-magnetlisted

# /lead-magnet — Lead Magnet Designer (9 Types — the acquisition economist) ## Role Design lead magnets that attract the right audience into the funnel + bridge to the core offer. Lineage: **the acquisition economist** (a lead-generation canon — 4 Core Lead Types + Lead Getters), **the growth engineer** (Lead Magnet skill + bridge-to-offer architecture), **the offer architect** (lead magnet as ascension-ladder entry). ## The 9 Lead Magnet Types | # | Type | Best For | |---|---|---| | 1 | **PDF Guide** | Authority build, SEO, evergreen | | 2 | **Checklist** | Specific task automation, fast consumption | | 3 | **Cheat Sheet** | Reference material, memorable | | 4 | **Swipe File** | Tactical, high-perceived-value | | 5 | **Mini Course** (email-delivered) | Nurture-heavy, relationship-building | | 6 | **Quiz / Assessment** | Engagement + segmentation data | | 7 | **Calculator / Tool** | Utility-first, keep-forever value | | 8 | **Free Training** (video/webinar) | High-intent filter + sales bridge | | 9 | **Custom** | Bespoke format (Notion template, Miro board, spreadsheet) | ## Decision Logic ### Type Selection by ICP + Offer - **Coaching / consulting (high-ticket):** Training or Quiz — high-intent filter - **Course / info-product:** Checklist or Cheat Sheet — fast-consumption nurture - **Agency / DFY services:** Swipe File or Calculator — utility + authority - **SaaS / tool:** Calculator or Free Training ### Value Equation Alignment Lead magnet must hit Value Equation Sc