referral-programlisted

# /referral-program — Customer Referral Mechanics ## Structure ``` W(referral-program) = 1. Reward Structure (who gets what — referrer + referee) 2. Triggers (when ask for referral) 3. Tracking + Attribution 4. Viral Loop Design (k-factor optimization) 5. Communication Cadence 6. Success Metrics ``` ## Reward Structure Options | Pattern | Example | |---|---| | **Cash for referrer** | $500 per closed referral | | **Credit for both** | $500 credit referrer + $500 off referee | | **Service perks** | Extra coaching hours / DFY service for referrer | | **Exclusive access** | Mastermind seat, retreat invite | | **Hybrid** | Cash + perks combo | For high-ticket: perks > cash (cash feels transactional to premium buyers). ## Triggers - **Post first-win** — within 7-14 days of milestone hit (highest conversion) - **NPS >= 9 moment** — ask in the NPS reply email - **Testimonial capture** — pair with referral ask - **Renewal / re-up** — "bring a friend" bonus - **Milestone anniversaries** — 90-day / 180-day / 365-day ## Viral Loop Design (k-factor) k = (invites sent per user) × (conversion rate on invites) Target k > 1 = organic growth. Most programs k = 0.1-0.5 (supplements acquisition, not replaces). ## Process ### Phase 0 — Load - Offer Doc, Retention output (thriving clients) - Compartment 10 Lifecycle ### Phase 1 — Reward Structure Per offer tier, select reward pattern. ### Phase 2 — Trigger Mapping Per client journey stage, define when referral ask fires.