write-reach-scriptlisted

# Write Reach Script ## Purpose Write a voice-faithful reach-mode script — typically 4-8 min, 700-1500 words. Reach-mode = broad-appeal, contrast format (1-vs-N, before-vs-after, then-vs-now, A-vs-B), curiosity-driven, retention-heavy, mass-appeal hooks, character-driven storytelling. The reach video stays clean (no in-script offer pitch); the channel architecture handles cross-niche routing. ## Decision Logic Reach-mode pulls non-target viewers. The script's job: high retention + mass-appeal narrative + clean exit to channel architecture. The viewer who arrives via reach is routed by the end-screen + pinned VSL + community tab to the authority pillars and the offer — never by injecting offer copy into the reach video. The contrast formats are reach's structural signature: - **1-vs-N**: 1 [thing] succeeded while N tried — what was different? - **Before-vs-after**: started X, became Y — what changed structurally? - **Then-vs-now**: at time A, now at time B — what shifted? - **A-vs-B**: option A and option B — which wins and why? These formats earn the reach because they're cognitively shaped for binge consumption. The reach hook leans curiosity-gap + statistic-shock + contrarian-frame. The narrative arc is character-driven (someone vs. someone, this vs. that). The lesson is implicit, not explicit. The CTA is the end-screen + channel architecture handoff — never a hard pitch. The reach video's spine: clean stay-clean exit. ## Tacit Principles 1. **Stay clean.** No offer