pretest-lablisted

# Pretest Lab A pre-launch quality gate for design and communication assets. Communication only exists when it lands. This skill tests whether it does, before it ships. What used to be focus groups, expert interviews and gut feeling now runs as a synthetic research setup. Limbic archetypes instead of probands. Neuromarketing instead of guesswork. Creative Director lenses instead of expert panels. Minutes instead of weeks. ## Run it on Any design or communication asset that has to land with a specific audience. - Pitch decks, investor presentations, sales decks - Landing pages, one-pagers, brochures - LinkedIn posts, X threads, social copy - Ads, posters, key visuals, social creatives - CVs, cover letters, portfolio cases - Email templates, newsletter layouts - Any artefact where the work depends on the audience getting it The methodology is the same across asset types. Framework weights and expert-lens selection calibrate to the asset. ## Principle Every communication asset has one job: stand out in seconds, transmit a message, trigger a reaction. The reaction differs by asset type, the principle does not. A pitch deck has to land with investors. A CV has to land with a hiring manager. A poster has to land with someone walking past. A LinkedIn post has to land in the first sentence. This skill tests whether the asset does that job, against the audience that actually has to receive it. Not a taste debate. A structured test against audience archetypes, neuromarketing p