competitor-mapperlisted

<!-- version: 0.3.0 | outputs: memory/ideas/<slug>/competitors.json --> # Skill: competitor-mapper ## Purpose Understand what the user is actually competing against — not just other apps, but also spreadsheets, habits, free alternatives, and human services. The goal is not an exhaustive list but a **strategic map**: who owns the space, where the gaps are, and whether this idea can occupy a position that incumbents can't easily copy. ## Input - Idea slug - `memory/ideas/<slug>/idea.md` (app concept, key features, differentiator, `business_model`) - `memory/market_insights/<niche>-*-<YYYY>-<MM>.md` (trend analysis files — **use all available platform files for this niche**) ### Lane selection `business_model` = `b2c` uses the App Store search methodology (Step 2) and app-store review mining. `prosumer`, `b2b-smb`, and `b2b2c` use the B2B search methodology (Step 2b) and review mining from G2, Capterra, Reddit, and Hacker News. The competitor categories, gap analysis, and saturation scoring apply to both lanes; the B2B factor definitions are in Step 5. Record the lane in the output. ### Using Market Insights Trend analysis files are a primary research source for competitor mapping. Extract the following: | Platform file | What to extract for competitor mapping | |---|---| | **Apps** (`<niche>-apps-*.md`) | Category rankings, new entrants, top apps by downloads/revenue, review complaint patterns, pricing models in use | | **Reddit** (`<niche>-reddit-*.md`) | Apps and to