anti-pattern-auditlisted

# Anti-Pattern Audit Monthly self-deception check. Based on CEO Bible Section M. ## Process 1. Read daily logs and weekly reviews for the past month 2. Read MEMORY.md — current state 3. Check each block of anti-patterns 4. Score: 0 (not observed), 1 (mild risk), 2 (active problem) 5. Total score > 8 = serious conversation needed ## Block 1: General Founder-CEO Mistakes 1. **Too many wedges at once** — is there diluted signal? 2. **Confusing early revenue with repeatability** — a few sales != PMF 3. **Letting early customers dictate roadmap** — building a services company? 4. **Scaling GTM before retention/onboarding stable** — water into leaky bucket? 5. **Treating fundraising as validation** — investor interest != customer truth ## Block 2: Ex-Engineer Founder Mistakes 6. **Hiding in product** — what % of time does the founder spend in code vs with customers? 7. **"Product should speak for itself"** — markets don't decode architecture 8. **Leading with features, not pain** — buyers buy changed outcomes 9. **Building platform before earning wedge** — breadth is tax on learning 10. **Delegating sales/positioning too early** — losing best signal stream ## Block 3: Metric Interpretation Mistakes 11. **Aggregate dashboards vs cohort/segment cuts** 12. **Calling pilots "ARR"** 13. **Signed contracts = retention proof when engagement dead** 14. **Optimizing traffic before activation/TTFV** 15. **Counting shipped experiments vs changed beliefs** ## Block 4: Growth Mistakes