brand-storytellinglisted

## Company Context Before helping, read `MEMORY.md` for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints). # Brand Storytelling Help the user craft compelling narratives that make their brand memorable using techniques from 30 product leaders and storytelling experts. ## How to Help When the user asks for help with brand storytelling: 1. **Understand the context** - Ask who the audience is (investors, customers, employees) and what action they want to inspire 2. **Find the core story** - Help identify the transformation, movement, or unique insight at the heart of the brand 3. **Structure the narrative** - Apply proven frameworks to organize the story effectively 4. **Make it memorable** - Help craft specific phrases, metaphors, and moments that stick ## Core Principles ### Lead a movement, don't just solve a problem Andy Raskin: "This structure is about defining a movement—that's very different from 'I'm going to solve your problem.'" Frame your brand as the leader of a shift toward a new way of winning. ### Story before product Brian Chesky: "One of the first things we do is figure out what the story is. The story often dictates the product. A story is a helpful way to develop a cohesive product." Define the narrative before finalizing features. ### Find the five-second moment Matthew Dic