metrics-briefinglisted

# Metrics Briefing Metrics analysis through CEO Bible Section G — 9 categories. An analytics tool covers some; the rest come from conversations, CRM, and the founder's observations. ## Principles (Bible G) 1. **All metrics by target wedge.** Segment first, aggregate second. 2. **Behavior > opinions.** Usage, money, time spent > compliments. 3. **Pre-PMF metrics answer 5 questions:** - Are we talking to the right people? - Do they share the same painful problem? - Do they get value quickly? - Do they come back? - Can we win them again without heroics? 4. **MRR, CAC, LTV are guardrails, not the steering wheel.** Until there is repeatability. ## 9 CEO Metrics Categories ### 1. Market Learning (MANUAL — ask the founder) | Metric | Definition | Source | |--------|-----------|--------| | Qualified conversations/week | 20+ min conversations with target roles; explored problem, trigger, workaround, buyer, urgency | Manual — track directly, target 8-12/week | | Repeated pain rate | Same problem + trigger + workaround recur / total qualified conversations | Manual — from conversation notes | | Objection concentration | Losses/stalls by top 3 reasons / all losses | Manual — from CRM/notes | **If conversations < 8/week -> flag hard.** This is the main leading indicator. ### 2. Product Value (Analytics tool: partial) | Metric | Definition | Source | |--------|-----------|--------| | **Median TTFV** | Time from signup to first meaningful success | Analytics — time bet