positioning-messaginglisted

## Company Context Before helping, read `MEMORY.md` for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints). # Positioning & Messaging Help the user craft compelling product positioning and messaging using frameworks from 58 product leaders and marketers. ## How to Help When the user asks for help with positioning and messaging: 1. **Understand the target audience** - Ask who specifically they're trying to reach and what those people care about 2. **Identify the competitive frame** - Determine what alternatives customers are comparing them against 3. **Find the differentiated value** - Help them articulate what's uniquely true and valuable about their offering 4. **Test message resonance** - Guide them toward language that reflects how customers describe their own problems ## Core Principles ### Positioning dictates everything Arielle Jackson: "I really believe that positioning dictates so much of your marketing and should always be the first thing you do. I had a student in my last class... He goes, I'll never write a line of code without doing positioning first." Positioning is the foundational element of marketing that should precede product development and all other marketing activities. ### Weak positioning creates pipeline friction April Dunford: "Weak positioning hurts you in the early