pricing-strategylisted

## Company Context Before helping, read `MEMORY.md` for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints). # Pricing Strategy Help the user design and optimize pricing strategies using frameworks from 46 product leaders. ## How to Help When the user asks for help with pricing: 1. **Understand the business model** - Ask about their current monetization approach and target customer segments 2. **Assess value delivery** - Determine what value they're creating and for whom 3. **Identify constraints** - Understand technical, market, and competitive pricing pressures 4. **Design for iteration** - Help them create pricing that can evolve as they learn ## Core Principles ### Price is a measure of value Madhavan Ramanujam: "When we think about price, we think about it as a measure. Like liter is a measure of volume, price is a measure of value. And when you think of it this way, it really stands for, do people actually want your product?" Use willingness to pay (WTP) as a proxy for product value and conduct WTP conversations early in the development cycle. ### Never set it and forget it Naomi Ionita: "Do not set it and forget it. I see companies do this, where they labor over designs and features... And then pricing's sort of plucked out of thin air, and then they don't revisit it." Treat pricing as