writing-north-star-metricslisted

## Company Context Before helping, read `MEMORY.md` for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints). # Writing North Star Metrics Help the user define their North Star metric using frameworks and insights from 27 product leaders. ## How to Help When the user asks for help with North Star metrics: 1. **Understand the value** - Ask what specific value the product delivers to users (not revenue or internal activity) 2. **Test for simplicity** - Ensure the metric can be understood and discussed by anyone in the company 3. **Check for actionability** - Confirm teams can actually influence this metric through their work 4. **Add guardrails** - Help them identify countervailing metrics that prevent gaming ## Core Principles ### Measure value delivered, not captured Itamar Gilad: "The North Star metric measures how much value we create for the market. WhatsApp measured messages sent because every message is incremental value. Airbnb used nights booked." Select a metric that tracks core utility provided to the customer, not business extraction. ### Avoid lagging indicators Jess Lachs: "Retention is a terrible thing to goal on. It's almost impossible to drive in a meaningful way in a short term. Find a short-term metric you can measure that drives a long-term output." Identify proxy metrics that