brand-kitlisted

# Brand Kit ## Overview A brand kit is the operating manual for your company's visual and verbal identity. It's what makes your website, sales deck, social posts, and product feel like they came from the same company. Without one, every asset is a one-off design decision that degrades into inconsistency. This skill builds a complete brand kit: logo, colors, typography, voice, and asset templates that anyone on the team can use to produce on-brand materials. ## When to Use - "Create a brand kit" - "Design a logo and brand identity" - "Pick brand colors and fonts" - "Build brand guidelines" - "Rebrand our company" - "Create a style guide" - "Design a consistent visual identity" ## Step-by-Step Process ### Phase 1: Logo Design **Logo types:** - **Primary logo:** Full name + icon. Horizontal lockup. Used on website, decks. - **Icon/mark:** Icon only. Square format. Used for favicon, social avatars, app icon. - **Wordmark:** Name only, no icon. Used where icon would be redundant. **Logo specifications:** - File formats: SVG (vector, primary), PNG (raster, for non-vector uses), ICO (favicon). - Color variants: full color, white (for dark backgrounds), single color (for monochrome applications). - Clear space: minimum padding around logo equal to the height of the icon. - Minimum size: never smaller than 24px in digital, 0.5" in print. **Hiring a logo designer:** - Budget: $500-2,000 for a quality logo from a freelance designer (Upwork, Dribbble). - $5,000-15,000 for a b