competitive-intellisted

# Competitive Intel ## Overview The most common competitive intelligence failure is building battlecards that list feature comparisons but never tell a seller what to DO with that information in a live deal. Feature matrices create awareness without action. The non-obvious rule is that competitive intel must follow the Fact-Impact-Act structure: a fact about a competitor only matters if it has an impact on the deal, and the impact only matters if it suggests a specific action the seller can take. Without the Act step, competitive intel is trivia. This skill produces a complete competitive intelligence system: battlecards using Klue's Fact-Impact-Act framework, a competitive matrix mapping your product against competitors across key dimensions, a win/loss analysis framework for extracting patterns from past deals, tech stack teardowns that reveal competitor vulnerabilities, and a market dynamics assessment that tracks competitive movement. The skill draws from MEDDICC's Competition element (Force Management), which frames competition not as a feature comparison but as how you influence the prospect's decision criteria to favor your strengths. The deliverables include per-competitor battlecards (FIA-format), a multi-axis competitive matrix, a win/loss analysis template and methodology, and a market dynamics tracker. These are designed to be living documents updated quarterly as competitors evolve. ## When to Use - User says "create battlecards" or "build competitive battl