events-planninglisted

# Events Planning ## Overview Events are the highest-trust channel in B2B. A 60-minute dinner with 10 prospects builds more pipeline than 1,000 cold emails. But events without a system produce expensive parties, not revenue. This skill covers B2B event planning: format selection, budget, promotion, execution, and the attendee-to-pipeline conversion that makes events pay for themselves. ## When to Use - "Plan a customer dinner" - "Host a webinar" - "Strategy for attending a conference" - "Run a launch event" - "Plan our event calendar" - "Trade show preparation" ## Step-by-Step Process ### Phase 1: Event Format Selection | Format | Best For | Budget | Pipeline Potential | Effort | |---|---|---|---|---| | **Webinar** | Education, content, broad reach | $0-500 | Medium | Low | | **VIP Dinner (8-15 people)** | Executive relationships, high-ACV | $1-3K | High | Medium | | **Happy Hour (30-50 people)** | Community, prospect mingling | $500-2K | Medium | Medium | | **Conference Sponsorship** | Brand awareness, lead gen | $5-50K | High (if targeted) | Medium | | **Conference Attendance** | Networking, learning, meetings | $1-3K/person | Medium | Low | | **Trade Show Booth** | Lead gen, product demos | $10-100K | Medium-High | High | | **Owned Conference** | Thought leadership, community | $50-500K | Very High | Very High | | **Workshop / Masterclass** | Deep education, product adoption | $500-3K | High | High | | **Roadshow (multi-city)** | Geographic expansion, enterprise |