exiting-companylisted
Install: claude install-skill LeadMagic/gtm-skills
# Exiting a Company
## Overview
Companies are bought, not sold. The best exits happen when a strategic acquirer
identifies you as the solution to their problem — not when you decide to sell.
This skill covers preparation: the valuation drivers that matter, the due
diligence package that speeds deals, and the 12-24 month runway most exits
require.
## When to Use
- "How do I prepare my company for acquisition?"
- "What's my company worth?"
- "Build an exit strategy"
- "Prepare for due diligence"
- "Maximize acquisition value"
- "Sell my SaaS business"
## Step-by-Step Process
### Phase 1: Valuation Drivers
SaaS companies are valued on revenue multiples. The multiple depends on:
**Growth rate:** Primary driver. 100%+ YoY commands premium. <20% YoY is a
distress signal. Rule of 40 (growth rate + profit margin > 40%) is the
standard filter.
**Scale:** ARR thresholds matter. $1M ARR: acqui-hire territory. $5M ARR:
strategic interest begins. $10M ARR: serious acquisition conversations.
$20M+ ARR: IPO-track or premium acquisition.
**Efficiency:** CAC payback under 12 months. LTV:CAC above 3:1. Gross margin
above 70%. NRR above 100% (enterprise expects 120%+).
**Moat:** Proprietary data, network effects, switching costs. "Better features"
is not a moat — anyone can build features.
**Team:** Can the business run without the founder? If the answer is no, the
acquirer is buying a job, not a company.
### Phase 2: Due Diligence Package
Prepare before anyone asks. Acquirers wil